Kraft, a beloved cheese brand among Mauritians, launched a campaign with a simple mechanism: buy two boxes of Kraft and receive a scratch card for a chance to win trips to South Africa, Reunion Island, and Rodrigues. To differentiate ourselves from traditional promotional campaigns, we drew inspiration from the airline industry and named the campaign AirKraft. The main message of the campaign was an invitation to Mauritians to travel for just Rs150, the price of two boxes of Kraft.