Les Arcades

BRANDING

Les Arcades Currimjee, a historic shopping centre, sought a rejuvenated look while showcasing its heritage. “Arcade” refers to an opening made of an arch supported by pillars, a feature present not only in the logo but also in the architecture. Drawing inspiration from this, we crafted an iconic typography and the graphic elements derived from these forms.

Les Arcades Currimjee, a historic shopping centre, sought a rejuvenated look while showcasing its heritage. “Arcade” refers to an opening made of an arch supported by pillars, a feature present not only in the logo but also in the architecture. Drawing inspiration from this, we crafted an iconic typography and the graphic elements derived from these forms.